Opportunities
For Software Publishers And Resellers

Blueware was founded to increase the presence of OS/2 and eComStation applications in the European market. Blueware offers one single distribution channel to developers and helps to market OS/2 applications to end-users via catalogue retailers and retail stores. Blueware has formed a strategic alliance with Indelible Blue Inc. of Raleigh, NC USA, an OS/2 distrbutor with excellent track records in the OS/2 business and with proven international experience.


The Problem With The European OS/2 Market

The European OS/2 market is fragmented, with very few strong OS/2 resellers. This market suffers from:

  • high pricing level due to high product sourcing costs (importing, getting product information);
  • high marketing expenses (catalogue printing and mailing in small quantities);
  • lack of competition;
  • limited succes of IBM to market OS/2 in Europe;
  • no easy information access for customers.
    • The Blueware Concept

    The Online OS/2 Warp and eComStation Catalogue from Blueware features the hundreds of OS/2 applications which are available through Blueware. The catalogue is distributed to customers through local resellers to reach a broad end-user base. The catalogue may be customized to display local prices and information specific to a reseller or country.

    The Blueware catalogue and distribution concept offers real advantages for software publishers, resellers and end-users:

  • Regular shipments from Blueware -as single source supplier- can drastically reduce the administrative burden.
  • Volume shipping reduces shipping costs and essentially the cost of product to the end user.
  • One single mass-produced catalogue reaches a large customer base throughout Europe.
  • Easy and inexpensive start-up concept for smaller resellers by providing a proven catalogue concept, which can be supplemented with local inserts or mailings.
  • Participating resellers, software publishers, and advertisers all join in the effect of promotional activities like press releases, mailings, joint promotions and other suitable means, such as this web site.
    • European Resellers Wanted

    If you consider yourself or your company a real OS/2 expert, if you have some experience in selling to corporate and home markets, if you know how to provide friendly and knowledgeable support to the OS/2 community in your country and if you would like to offer the widest variety of OS/2 software at reasonable prices, here is a good business opportunity. So why not join forces? Whether you are an established company or a one person start-up, we can help you succeed if you just have that Warp drive!

    Contact Blueware if you are seriously interested in becoming a Blueware reseller, or if you publish OS/2 software for which you want the best possible European distribution.


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    Contact Blueware or a Blueware reseller in your country for more information
    All information subject to change without notice.